Free SEO Tools Checklist: 10 Things to Fix Before You Publish Any Page

Most pages don't rank because of small, fixable on-page gaps — not because of some Google mystery. Run this checklist before hitting publish.

1. Title and meta description

Keep the title under ~60 characters with the main keyword near the front, and the description under 155. Generate clean tags with the meta tag generator and preview the result in the SERP preview — if it gets truncated there, it gets truncated in Google.

2. URL slug

Short, lowercase, hyphenated, keyword-first: /emi-calculator-guide beats /post?id=4823. The slug generator converts any headline into a clean slug.

3. Keyword density sanity check

You're writing for humans, but if your target keyword appears zero times — or fifty — that's a problem. The keyword density checker shows your top terms at a glance; aim for natural usage, roughly 0.5–1.5%.

4. Open Graph tags

Pages shared without OG tags get ugly, clickless previews. Generate them with the Open Graph generator — title, description and image for Facebook, WhatsApp and LinkedIn shares.

5. Structured data

FAQ and Article schema help search engines understand your page and can earn richer listings. Build valid JSON-LD with the FAQ schema generator and Article schema generator — no coding needed.

6. Robots and sitemap basics

One bad robots.txt line can deindex a site. Generate a safe one with the robots.txt generator, and make sure your sitemap exists and is submitted in Search Console — the sitemap generator covers small static sites.

7. Canonical URL

If the same content lives at multiple URLs (with/without www, tracking parameters), set a canonical with the canonical tag generator so ranking signals consolidate instead of splitting.

8. Campaign links

Sharing the page in newsletters or ads? Tag links with the UTM builder so analytics shows exactly which channel drove the traffic.

9. Redirects for moved content

Changing a URL without a 301 redirect throws away its rankings. The htaccess redirect generator writes the rules for you.

10. Re-read on mobile

No tool for this one — over 60% of your readers are on a phone. If a paragraph looks like a wall on mobile, split it.