JPG vs PNG vs WEBP: Which Image Format Should You Use?

Choosing the wrong image format costs you either quality or loading speed. Here is the simple rule set.

JPG — photos

JPG uses lossy compression that works brilliantly for photographs. Use it for camera photos, blog images and social posts. Convert with the free PNG to JPG converter.

PNG — graphics and transparency

PNG is lossless and supports transparency, making it right for logos, screenshots, charts and any image with text. Convert with the JPG to PNG converter.

WEBP — the web default

WEBP files are typically 25–35% smaller than equivalent JPGs at the same visual quality, which is why Google recommends it for websites. Convert any image with the WEBP converter.

Quick decision table

Photograph → JPG. Logo or screenshot → PNG. Anything going on a website → WEBP. Need a smaller file fast → run it through the image compressor first.

Every converter linked above runs locally in your browser, so your images are never uploaded anywhere.