SEO & Marketing
Slug Generator: How to Create SEO-Friendly URLs
Create clean, SEO-friendly URL slugs free online — why good URLs matter for ranking and clicks, and the rules for writing them.
2 min read
SEO & Marketing
SEO, ads, analytics and marketing math made simple.
SEO & Marketing
Margin vs Markup: Formulas, Conversion Table and GST Examples
Markup is profit as a % of cost; margin is profit as a % of selling price. A 50% markup is only a 33.33% margin. Formulas, a table and GST examples.
7 min read
SEO & Marketing
How to Make a WhatsApp Click-to-Chat Link (wa.me) With a Message
Type https://wa.me/ and your number with country code but no +, 0 or spaces, e.g. wa.me/919876543210. Add ?text= for a pre-filled message. Steps, QR and tips.
7 min read
SEO & Marketing
How to Make a Google Maps QR Code for Your Location
Copy your Google Maps share link (or drop a pin at the exact gate), paste it into a free QR code generator, print it at the right size and test it.
8 min read
SEO & Marketing
How to Create a UPI QR Code for Your Shop (and Avoid QR Fraud)
Make a free UPI QR code from your UPI ID, print it at the right size, confirm payments safely, and see when the new UPI MDR applies to merchants.
9 min read
SEO & Marketing
CPM, CTR, Conversion Rate, ROAS and ROI Explained (With Benchmarks)
Every ad metric from CPM to break-even ROAS, worked through one Indian D2C campaign in rupees, with sourced 2026 benchmarks and how to tell which lever to fix.
8 min read
SEO & Marketing
YouTube Tags, Thumbnails and Descriptions: 2026 Creator Guide
What YouTube says matters in 2026: titles, thumbnails and descriptions first, tags last. Chapter rules, thumbnail sizes, YPP thresholds and free tools.
9 min read
SEO & Marketing
10 Free SEO Tools That Help You Rank, Plus a Pre-Publish Checklist
Search Console, Bing Webmaster Tools, PageSpeed Insights and seven free generators: what each really does, plus a 14-step checklist to run before publishing.
11 min read