Engagement Rate Calculator
Calculate your Instagram or TikTok engagement rate.
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Engagement Rate Calculator works out what percentage of an account's followers interact with a typical post, using average likes plus comments and the follower count. Creators use it to track their own progress, and small businesses use it to size up an influencer's audience before agreeing to a collaboration.
The formula and the verdict bands
Engagement rate = (average likes + comments per post ÷ followers) × 100
Enter Avg likes + comments per post and Followers, then press Calculate rate. The result is shown to two decimal places with a verdict:
| Engagement rate | Verdict |
|---|---|
| Below 1% | Low |
| 1% to just under 3.5% | Average |
| 3.5% to just under 6% | Good |
| 6% and above | Excellent |
These bands are this calculator's own rough guide rather than an official standard; published benchmarks vary by platform, niche and account size.
Worked example
An account with 10,000 followers checks its last 10 posts and finds 3,200 likes and 300 comments in total. That's 3,500 interactions, or 350 per post on average.
350 ÷ 10,000 × 100 = 3.5%, which lands exactly on the lower edge of the "Good" band. For comparison, 1,200 average interactions on 48,000 followers gives 2.5% (Average), 90 on 12,000 gives 0.75% (Low), and 640 on 8,000 gives 8% (Excellent).
Getting a reliable average
- Use 10 to 12 recent posts, not your best one. A single viral Reel makes the average misleading.
- Skip very new posts. Posts from the last day or two are still collecting likes and comments.
- Leave out giveaway and contest posts. "Tag three friends to win" posts inflate comments far beyond normal levels.
- Be consistent about saves and shares. The field asks for likes and comments, which anyone can see on a public post. If you add saves and shares from your own Insights, do it every time, or month-to-month comparisons won't line up.
Other ways to measure engagement
This calculator divides by followers, which is the only method available when you are looking at someone else's public account. With access to your own Insights, you can also divide interactions by reach (the number of accounts that saw the post); that usually gives a higher figure, because many followers never see a given post. On TikTok, where most views come from people who don't follow the account, dividing by views often says more than dividing by followers. Whichever method you choose, compare numbers calculated the same way.
Making sense of the number
- Engagement rates usually fall as accounts grow, so compare yourself with accounts of a similar size in the same niche rather than with a celebrity or a friend's small personal account.
- A falling rate while followers grow can mean the new followers aren't interested in your content, or that many old followers have become inactive.
- When assessing an influencer, read the comments too: specific questions and conversations are worth more than rows of emojis.
- If an account hides its like counts, the calculation isn't possible from outside; ask the creator for screenshots of their Insights.
Your engagement rate is also an input for the Instagram Money Calculator, which estimates sponsored post rates, and for comparing TikTok figures with the TikTok Money Calculator. The calculation runs in your browser.