Instagram Money Calculator
Estimate your Instagram earnings per sponsored post and story based on followers and engagement rate.
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Estimate what you could charge for a sponsored Instagram post or story, based on your follower count and engagement rate. A higher engagement rate raises your value — quality of audience matters more than raw follower numbers.
How to use it
Enter your followers and (optionally) your engagement rate, then click Estimate earnings. Not sure of your rate? Use the Engagement Rate Calculator first.
Frequently asked questions
What is a good engagement rate?
Roughly: 1–3% is average, 3–6% is good, and above 6% is excellent. Smaller accounts often have higher rates.
Are these rates guaranteed?
No — they're typical market estimates. Your niche, content quality and the deliverables (posts, stories, reels, usage rights) all affect the final price.